As part of Boiler Communication, Purdue's student-run public relations firm, my group did a semester project for a local church in the Lafayette community, Grace Lutheran Church. I held the position of an Account Associate. We created a strategic campaign based on the RACE (Research, Analysis, Communication, Evaluation) model, and set our objective for the semester: to increase awareness on how to effectively communicate among Grace Lutheran's staff by 25% by December 6, 2017. 

 

 

 

 

After attending client meetings, we further grasped an idea of Grace Lutheran's goals and how to adequately achieve them. Grace Lutheran wanted to learn how to effectively communicate between the congregation, church leaders and the community, as well as rebrand to better communicate their vision to their publics. My team and I created a communication guide and conducted an effective communication workshop to provide Grace Lutheran with the necessary tools to succeed. Additionally, my team and I compiled recommendations for social media sites, bulletin boards, photography and their website. 

 

 

 

 

After our workshop, we found that 93% of attendees felt they could effectively communicate based on our pre-test post-test evaluation method. This means that we increased their awareness by 53% exceeding our objective by 212%.

 

 

 

 

*My work on the communication guide includes slides about Brand Voice (slides 10-20) and the Teens Demographic Profile (slide 44) with edits from my Account Executive.