Sharp Think | Award-winning PR agency specializing in architecture and design

March 2021 - Present 

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Senior Account Executive, Remote | April 2022 – Present

• Lead day-to-day account manager serving as the daily client lead on an ongoing basis, actively managing workflow of internal teams to meet client expectations.

• Supervise and motivate junior staff, providing detailed feedback to hold them accountable to meet deadlines and complete tasks with confidence.

• Spearhead internal and external communications to execute media strategy, delegating to internal team and owning assignment review, approval and final distribution.

 

Account Executive, Remote | September 2021 – April 2022

• Drafted client communications and press materials, including media lists, press releases, local and national media pitches and briefing books to support account teams in executing media strategy.

• Supported client activations by staffing national and international in-person events, tradeshows and media desk-sides (virtually and in-person).

 

Assistant Account Executive, Remote | March – September 2021

• Resource task manager who serviced five client accounts, handling core public relations tasks – prepared client status call reports, recaps, and monthly and quarterly activity reports; proactive ideation for pitches surrounding thought leadership and product and trend news; identified top-tier media targets to build relationships with key media; drafted client communications and press materials; led media relations outreach.

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Estes Public Relations | Boutique PR agency specializing in restaurant and hospitality

Public Relations Associate – Louisville, KY

March 2020 - March 2021

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• Provided ongoing account and media relations support across four client teams in the restaurant and hospitality space.

• Identified, pitched and maintained relationships with key media outlets at national, regional and local levels to increase brand awareness and secure story placement.

• Strategized and executed New Riff Distilling’s first nano-influencer virtual marketing event with touch points of overall idea, researching and identifying key nano-influencers, media outreach and coordination.

  • Built and maintained new relationships with well-known Cincinnati nano- influencers, earning four organic social media posts promoting the event and brand.

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Baebody | Skin, hair, body and within products company

Freelance Writer – Chicago, IL

September 2020 - March 2021

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• Drafted compelling and SEO-driven blog content on a bi-weekly basis, which was published on baebody’s online blog and distributed to over 10,000 email subscribers.

• Researched and identifiedied trends related to the beauty industry to determine blog content.

 

Weber Shandwick | One of the world's leading public relations firms

Public Relations Intern, Consumer – St. Louis, MO 

June 2019 - December 2019 

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• Delivered client-ready documents and provided ideas for next steps across five client accounts, spanning industries such as professional sports, spirits, agriculture, healthcare and consumer brands.

• Drafted client communications and press materials, including media lists, local and national media pitches, media alerts, briefing books and mailers to support account teams in executing media strategy.

• Led media relations outreach for FedEx – NFL and Old Forester and secured key placements in Whisky Advocate, USA Today and MSN.

• Supported development of key performance indicators to measure and showcase results to clients, created client-ready reports to demonstrate program success and analyzed results and tactics to develop key learnings.

• Assembled daily corporate prospect monitoring reports by researching new business and industry opportunities.

• Assisted in the community management of Instant Pot’s Facebook Group of 2 million members by recommending standout members who were deserving of a “thank you” mailer and utilized creative writing to draft more than 150 personalized notes to each selected member.

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